Engagements where the method outlasted the engagement.
Six case studies across fintech, healthcare regulatory, healthcare tech, enterprise analytics, education, telecom, and govtech: T-Mobile,Lean Seaha of KSA, Vanco Payments, RAPS, Fusedash and Physoft.
Unifying 40 payment products under a new design system — and introducing OOUX at a fintech.
Senior Product Designer for 1y 7m at Vanco Payments. Consolidated 40 payment products under one design system and introduced OOUX as a working method across the design org.
Lifting member retention by 5% at RAPS, a specialty-credentialing society.
Senior Product Designer on the RAPS member platform — the Regulatory Affairs Professionals Society, the credentialing body for the healthcare regulatory profession. Restructured the subscriber journey IA and ran a three-round usability program against one number: retention.
Diagnosing 8 systemic UX failures in an FDA-regulated anemia management platform — and proving the model wasn't the problem.
Lead Researcher on PhySoftAMS, an FDA-regulated anemia management SaaS used by dialysis clinics to dose ESAs in stage-5 CKD patients. 8 codified failure patterns from clinician interviews, an ORCA object model on five core entities, a Bet 1 prototype validated with users — and a strategic reframe: the model is sound, the UI is what fails users.
Building an OOUX-grounded healthcare licensing platform for Saudi Arabia's institutional operators.
Consulting engagement on a regulated healthcare licensing platform serving institutional operators in Saudi Arabia. OOUX/ORCA from the stakeholder brief outward.
Designing the foundation of an AI-native analytics canvas at Fusedash — six product surfaces, two personas, one generative system.
Founding and sole designer at Fusedash — a generative analytics platform where dashboards, charts, maps, and reports build themselves from your data. Six product surfaces, two personas sharing one system, and the UX of non-deterministic AI workflows.
Auditing the Add-A-Line flow at T-Mobile for Business — finding the friction points in a Fortune-100 SMB checkout.
Senior UX & Process Analyst on T-Mobile for Business. Audited the Add-A-Line PDP and SIM-activation flow used by SMBs to provision new lines on Business Unlimited plans, then presented findings to internal leadership to influence roadmap prioritisation.