about · vienna, virginia

Senior product designer building UX systems that finance can defend.

Based in Vienna, Virginia. Nine engagements on the locked roster — fintech, healthcare regulatory, healthcare tech, enterprise analytics, education, telecom, govtech. The work below is the timeline; everything else is detail.

The combination is specific: OOUX-grade information architecture, KPI-tree measurement reasoning, and a production-grade Claude + Figma toolchain. Each one is common in isolation; the three together — applied at the senior end of a measurable, regulated space — is the practice.

— working principles

How the work gets done.

Drawn from the methods and constraints applied across the locked roster.

01

Object model before screens.

OOUX/ORCA from the stakeholder brief outward — objects, relationships, CTAs, attributes locked before any screen is drawn. The IA is the load-bearing artefact (Seha, Vanco Payments).

02

Measurement plan ships with the pixels.

Retention reasoning, KPI trees, and the number the work is aimed at — defined before the surface, not after (RAPS: +5% member retention on a 40k/day platform).

03

Method outlasts the engagement.

OOUX introduced as a working practice inside the design org (Vanco), Stephen Few doctrine grounded across the visualization grammar (Fusedash). The team keeps the method after I leave.

04

Accessibility is the floor, not the ceiling.

WCAG conformance treated as a contract, not a polish pass — the system and the surface designed against it from day one (AAMC / MCAT).

05

Outcome-first, or problem statement only.

Quantified outcome where it has been verified by the stakeholder. Where the outcome is being recovered, the case study leads with a problem statement — never a fabricated metric (Grant Tracker, Emergency Dashboard).

— résumé

One defensible page. The roster, the methods, the metrics.

A printable PDF of the timeline above — same engagements, same outcomes, same role titles. No marketing copy.

— fast facts

— based

Vienna, Virginia

— roster

9 engagements · 7 industries

— current

Founding & sole designer at Fusedash (2025 — present)

— methods

OOUX · ORCA · KPI trees · Stephen Few doctrine · WCAG accessibility

— email

dimapopovici@gmail.com