Engagements priced by what the org actually gets paid for.
Three bands — diagnostic, build, ongoing. Each one is paired with the case studies that earned it. Pricing is the floor, not a negotiation; scope is the variable. If a regulated or measurable space is on the table, the bands map cleanly.
— the ladder
UX strategy audit
Teams that suspect the problem is structural and want a senior outside read before committing to a rebuild.
UX strategy engagement
Regulated, measurable spaces where loose IA is paid for by the regulator, the operator, and the user.
Advisory retainer
Teams that have a direction but want a senior sounding board to compress decision cycles and de-risk hiring.
UX strategy audit
A defensible read of one product surface — or a full enterprise estate — sized to what the org can actually act on. Audit findings collected against strategic outcomes, not heuristic checklists.
— deliverables
- Heuristic + OOUX read of the surface
- KPI tree mapped to existing telemetry
- Prioritized strategic UX moves with effort/impact
- Stakeholder-ready audit document and walkthrough
— proof · case studies
Auditing the Add-A-Line flow at T-Mobile for Business — finding the friction points in a Fortune-100 SMB checkout.
Fortune-100 SMB checkout audit — Add-A-Line PDP and SIM-activation flow, sized for roadmap.
Diagnosing 8 systemic UX failures in an FDA-regulated anemia management platform — and proving the model wasn't the problem.
Diagnostic UX research surfacing 8 systemic failure patterns in an FDA-regulated platform.
UX strategy engagement
End-to-end strategy engagement — research, IA, OOUX/ORCA, design system work, and the ship plan. The method outlasts the engagement: the team leaves with a working practice, not just artefacts.
— deliverables
- Primary research with active and lapsed users
- ORCA object model from stakeholder brief outward
- Design system spine — tokens, primitives, contribution model
- Retention reasoning and measurement plan
- Shipped surface or working prototype, depending on scope
— proof · case studies
Lifting member retention by 5% at RAPS, a specialty-credentialing society.
5% subscriber retention lift on a 40,000-visitor/day credentialing platform.
Unifying 40 payment products under a new design system — and introducing OOUX at a fintech.
40 payment products unified under one design system; OOUX introduced as a working method.
Advisory retainer
A senior design partner attached to the org without the cost of a full embed. Weekly working sessions, async reviews, and a standing seat on roadmap and hiring decisions.
— deliverables
- Weekly 60-minute working session
- Async design + IA review on a shared backlog
- Roadmap and hiring input from the design side
- Direct line for stakeholder briefs and crit
— proof · case studies
Designing the foundation of an AI-native analytics canvas at Fusedash — six product surfaces, two personas, one generative system.
Current consulting engagement on data pipelines, dashboards, and viz grammar.
Lifting member retention by 5% at RAPS, a specialty-credentialing society.
Long-form partnership with a credentialing society — IA, research, and a measurable retention lift.
— how I work
The method outlasts the engagement.
Object model first.
ORCA from the stakeholder brief outward. Objects, relationships, CTAs, attributes — locked before any screen is drawn.
Outcome over output.
Engagements are scoped against a measurable lift — retention, conversion, time-to-decision — not a Figma deliverable count.
Method handed off.
When the engagement ends, the team keeps the working practice. OOUX intro at Vanco is the canonical example.