— learn
One course. How to justify design decisions in any exec review.
UX Metrics & Strategy is the self-paced version of the workshop I run inside client engagements. It teaches the measurement frame I use to keep design work funded — KPI trees, instrumentation, and the exec-review walkthrough that turns a redesign into a defensible financial argument.
UX Metrics & Strategy
The measurement frame behind every audit, engagement, and advisory retainer in the consulting practice — packaged so a working designer can run it without me in the room.
— what you’ll leave with
- Build a defensible KPI tree for any product surface, in under a day.
- Translate UX work into the language of revenue, retention, and cost-to-serve.
- Walk into an exec review with the receipts, not the case for design.
- Carry the same framework across employers, clients, and product categories.
— curriculum
Six modules. Each ends with a working artefact you can take into Monday’s standup.
- module 01
Why most UX work cannot survive the CFO conversation
The structural reasons design loses budget reviews — and the framing shift that fixes it before the slide deck is opened.
- module 02
KPI trees from first principles
Building a measurement tree that ladders from a single product surface to a board-level metric, with the seams labelled.
- module 03
Mapping UX moves to the right node
How to attach a redesign, an IA change, or a content move to the KPI node where finance can see it move.
- module 04
Instrumentation that survives the rewrite
Picking the events, properties, and dashboards that keep working after the next product pivot.
- module 05
The exec-review walkthrough
A working script for the 20-minute review — what to show, what to cut, and how to handle the two questions every CFO asks.
- module 06
Pricing your own measurement work
Turning the framework into a billable engagement: scope shapes, deliverables, and what to refuse.