tier 01 — ux strategy audit

A defensible read of one product surface — handed off as a method.

One to two weeks, async. An OOUX diagnostic, a KPI-tree measurement gap analysis, and a prioritized set of strategic UX moves the org can act on next quarter — not a heuristic checklist.

— where this sits

The first rung of the ladder.

Three engagement bands. The audit is the on-ramp — designed so a serious buyer can put a real read on the table before committing to engagement-tier scope.

tier 01 — diagnostic

Audit— you are here

A defensible read of one product surface — async, scoped, handed off as a method. The on-ramp to engagement-tier work.

$4,500+1 — 2 weeks
tier 02 — build

Engagement

Full OOUX rebuild + measurement plan, stakeholder workshops, wireframes, handoff, 30-day post-launch advisory.

from $18,0004 — 8 weeks
tier 03 — ongoing

Advisory

Senior design partner on retainer — 2 sessions/month, async review, monthly KPI-tree updates.

$3,000 / mo3-month minimum

— how it works

Three steps. One strategic read.

Async by design — no live workshops, no daily standups. The engagement is structured so the team can keep shipping while the audit runs in parallel.

  • 01

    Brief and access

    A short brief — the surface, the audience, the number you're trying to move. Read access to the product, the analytics, and any prior research. No live workshops; this is async work.

    Day 1 — async
  • 02

    OOUX diagnostic + KPI-tree gap analysis

    I run an OOUX read on the surface — objects, relationships, attributes, CTAs — and map the existing telemetry against a KPI tree built from the brief. The output is a prioritized set of strategic UX moves, not a heuristic checklist.

    Days 2 — 8
  • 03

    Written brief + 60-minute readout

    A stakeholder-ready audit document and a live 60-minute walkthrough. Findings are sized to what the org can actually act on next quarter, not a wishlist.

    Days 9 — 14

— deliverables

What lands on your desk.

The audit document is the artefact. The method handoff is the reason to run it now instead of next year.

  • OOUX diagnostic — objects, relationships, attributes, CTAs
  • KPI tree mapped to existing telemetry, with measurement gaps named
  • Prioritized strategic UX moves, sized by effort and expected lift
  • Stakeholder-ready audit document (PDF, ~15 — 25 pages)
  • 60-minute live readout with the team
  • Method handoff — the templates the audit was built against

— fit

An honest read on whether this is the right tier.

— best for

Teams that suspect the problem is structural.

The surface looks fine in usability tests but the metric won't move. Most often this is an object-model problem the team has been treating as a UI problem.

Buyers who want a senior outside read before committing to a rebuild.

Engagement-tier work starts at $18,000. The audit exists so a buyer can put a serious read on the table before that conversation, without committing to an 8-week scope.

Regulated or measurable spaces.

The audit pays back fastest where loose IA is paid for by the regulator, the operator, and the user — fintech, healthcare, govtech, enterprise analytics.

— not for

Visual-design refreshes or brand work — the audit is about the object model and the measurement plan, not the surface treatment.

Free or low-cost reads — the free pre-audit tool exists for that. The paid tier filters out 'free audit' requests.

Teams that want a heuristic checklist — Nielsen's heuristics are public; the audit is strategic UX work, not a usability sweep.

— before you book

There's a free pre-audit tool if you'd rather start there.

A scorecard that runs on a single URL — heuristic flags, IA observations, and the questions a senior consultant would ask before quoting a real engagement. Email-gated, one report per address, no human in the loop.

Free

email-gated · self-serve

— booking · 2025 — 2026

If the surface won't move the metric, that's the audit.

A 30-minute fit call costs nothing and is the fastest way to find out whether the audit is the honest tier. If it isn't, I'll say so on the call.