Engagements where the method outlasted the engagement.
Six case studies across fintech, healthcare regulatory, healthcare tech, enterprise analytics, education, telecom, and govtech: T-Mobile,Lean Seaha of KSA, Vanco Payments, RAPS, Fusedash and Physoft.
Lifting member retention by 5% at RAPS, a specialty-credentialing society.
Senior Product Designer on the RAPS member platform — the Regulatory Affairs Professionals Society, the credentialing body for the healthcare regulatory profession. Restructured the subscriber journey IA and ran a three-round usability program against one number: retention.
Diagnosing 8 systemic UX failures in an FDA-regulated anemia management platform — and proving the model wasn't the problem.
Lead Researcher on PhySoftAMS, an FDA-regulated anemia management SaaS used by dialysis clinics to dose ESAs in stage-5 CKD patients. 8 codified failure patterns from clinician interviews, an ORCA object model on five core entities, a Bet 1 prototype validated with users — and a strategic reframe: the model is sound, the UI is what fails users.
Building an OOUX-grounded healthcare licensing platform for Saudi Arabia's institutional operators.
Consulting engagement on a regulated healthcare licensing platform serving institutional operators in Saudi Arabia. OOUX/ORCA from the stakeholder brief outward.