Component library
All 12 primitives in isolation. Review type rhythm, color discipline, and spacing before building pages.
I design UX systems that survive the CFO conversation.
Workflow architect for measurable UX.
Service tier heading at 20px
Serif body at 16px for card headlines and inline callouts.
Sections are full-bleed — shown inline here for demo. Cream is reserved for hero-context moments only.
White background, standard editorial padding.
Reserved for hero-context moments — featured case study, lead magnet, commercial ladder, final CTA.
Lifting member retention by 5% at a specialty-credentialing society.
Unifying 40 payment products under one OOUX-grade design system.
A $5M seed round, raised on a design-led learning-science pitch.
featured case study
Headline sits below the eyebrow at display scale.
essay · ux strategy
Ink accent for intellectual signals.
commercial outcome
Brick accent for measurable wins.
“He introduced OOUX across our 40-product platform — the first methodology that finance, product, and design could read in the same room.”
He introduced OOUX across our 40-product platform — the first methodology that finance, product, and design could read in the same room.
Member retention lifted by 5% in eight weeks. Raised a $5M seed round. Shipped 40 payment products under one system. Rolled a 30-component design system across six apps.